{"product_id":"google-display-adverteren","title":"Google Display advertising","description":"\u003cp data-start=\"415\" data-end=\"1038\"\u003eGoogle Display works best when used with a clear goal for each target group. For webshops, retargeting often yields the quickest wins: visitors who viewed product pages or abandoned their shopping carts see your offer again with the right message. Not generic, but based on their behavior. Someone who viewed a category sees bestsellers and USPs; someone with cart abandonment receives a reminder with reassurance (fast delivery, free returns, reviews) or a clever trigger (bundle, popular variant in stock). This way, you use Display as an extension of your shop's flow, instead of \"random banners\".\u003c\/p\u003e\n\u003cp data-start=\"1040\" data-end=\"1771\"\u003eIn addition, we also use Display to create new demand, but in a controlled manner. We do this with tight targeting (in-market, custom intent, placements), good creatives, and clear exclusions, so you don't pay for irrelevant views. We test formats (responsive display, static, HTML5 where necessary) and focus on quality: view-through behavior, assisted conversions, branded lift, and most importantly: what ultimately happens at the checkout. It is crucial that tracking is set up correctly (conversion value, add-to-cart, checkout steps) and that you monitor frequency, so your brand remains visible without becoming annoying. Display then becomes a scalable channel that supports your acquisition and gives your conversion an extra boost.\u003c\/p\u003e","brand":"emarkable","offers":[{"title":"Default Title","offer_id":53000090026322,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/2457\/5314\/files\/DSC06013_WEB_B.webp?v=1774033128","url":"https:\/\/emarkable.nl\/en\/products\/google-display-adverteren","provider":"emarkable","version":"1.0","type":"link"}