Advertise on Microsoft Bing

Bing Ads is particularly interesting because it allows you to capture additional revenue from search intent that you are currently missing. Many webshops only focus on Google, while Microsoft Advertising runs on Bing, Yahoo, and partner networks, thereby having its own reach. In practice, we often see lower CPCs and a stable flow of purchase-oriented visitors, especially for generic product terms and brand/competitor searches. We therefore start with a clear structure: Search campaigns for high intent, and where possible, Microsoft Shopping (via a product feed) to match your assortment visually and price-driven. This way, you connect at the moment someone already wants to buy, instead of just creating "traffic."

We make a difference with data and control. We use your bestsellers and margin products as a basis, ensure that tracking is accurate (revenue value), and manage profitability per category or product group. We also implement strict exclusions and search term management, so your budget isn't wasted on irrelevant clicks. Bing Ads works even better if you cleverly link it to your existing setup: we can often translate learnings from Google (structure, best-performing search terms, landing pages), but with Bing-specific optimizations. Think of audience targeting, remarketing lists, and utilizing the unique placements within the Microsoft network. The result: an additional, profitable stream of orders that makes your acquisition less dependent on a single channel.