On-page SEO

For us, on-page SEO for e-commerce is primarily about technology and structure: ensuring Google understands and can quickly crawl your Shopify or Lightspeed webshop, and that your pages are technically sound. Less noise, more control. Think indexation, filters, canonical tags, speed, and structured data. All measurable and focused on increasing organic revenue.

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For webshops, on-page SEO often makes the difference between "we're somewhere" and structural growth. Shopify and Lightspeed are good platforms, but e-commerce brings typical SEO pitfalls: many variants, filter URLs, tags, internal search results, and duplication. We tackle this technically by making clear indexation choices: which categories should rank, which filter combinations are actually clutter, and how to prevent duplicate content with canonical settings and a smart URL structure. We also address internal linking: category > subcategory > products must be logical and crawlable, so Google sees your assortment as a strong cluster instead of separate pages.

Additionally, we optimize performance and "SEO hygiene." This includes loading speed (mobile), Core Web Vitals, image optimization, cleaning up thin/redundant pages, and a neat sitemap/robots approach. For Shopify, we look at theme performance, apps that slow things down, template structure, and how collections and tags affect your crawl budget. For Lightspeed, we ensure the technical foundation is solid: consistent URLs, proper pagination, correct indexing, and that the most important pages receive enough internal weight. And finally: structured data. Product schemas (price, stock, reviews) and breadcrumbs ensure better interpretation by Google and often better visibility in the results. The result: a webshop that is technically "rankable," without having to run a content marathon first.