Google Display advertising

Google Display works best when used with a clear goal for each target group. For webshops, retargeting often yields the quickest wins: visitors who viewed product pages or abandoned their shopping carts see your offer again with the right message. Not generic, but based on their behavior. Someone who viewed a category sees bestsellers and USPs; someone with cart abandonment receives a reminder with reassurance (fast delivery, free returns, reviews) or a clever trigger (bundle, popular variant in stock). This way, you use Display as an extension of your shop's flow, instead of "random banners".

In addition, we also use Display to create new demand, but in a controlled manner. We do this with tight targeting (in-market, custom intent, placements), good creatives, and clear exclusions, so you don't pay for irrelevant views. We test formats (responsive display, static, HTML5 where necessary) and focus on quality: view-through behavior, assisted conversions, branded lift, and most importantly: what ultimately happens at the checkout. It is crucial that tracking is set up correctly (conversion value, add-to-cart, checkout steps) and that you monitor frequency, so your brand remains visible without becoming annoying. Display then becomes a scalable channel that supports your acquisition and gives your conversion an extra boost.