How Google Ads grows your webshop
Google Advertising works best if you see it as a sales machine, not just "running some ads". In e-commerce, it's all about timing and relevance: people search now, compare now, and buy now. That's why we build campaigns around your assortment, margins, and stock. For products with high purchase intent, we use Search campaigns (e.g., "buy pan 28 cm" or "car polish ceramic coating"). For scale, we use Shopping and Performance Max, where your product feed and data quality make all the difference. If titles, attributes, and categories are correct, Google can match your products much better to the right searches. This results in better clicks and a lower cost per order.
Measure, optimize, and scale
Equally important: measuring what actually happens. We set up tracking precisely (conversions, revenue, margin where possible) and make decisions based on data. Not every product deserves the same budget. Sometimes it's smarter to focus on bestsellers with a healthy margin and let "long tail" products run in Shopping. And if you have a lot of competition, we cleverly use remarketing: visitors who have already been on product pages will see your offer again with a clear reason to come back (e.g., fast delivery, bundle deal, or popular variant in stock).
Our approach is pragmatic: first, get the basics right, then scale up. We test ads, landing pages, and bidding strategies, and we adjust weekly based on ROAS, CPA, and revenue growth. This creates peace of mind in your account and predictability in your growth. You won't get a 20-page report, but clear insights and actions that benefit your webshop.
