Keyword research

Keyword research for e-commerce ensures you're not just doing "more SEO," but building the right pages for the search queries that generate revenue. We bring together search intent, competition, and product range, and translate that into a concrete plan for Shopify or Lightspeed. No context-less lists, but priorities you can build on.

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Good keyword research in e-commerce is primarily about understanding intent and cleverly mapping it to your webshop structure. Not every search query belongs on a blog. Many of your commercial opportunities lie on category and subcategory pages, because that's where the buying intent is ("men's running shoes", "oval dining table", "vitamin C serum"). We therefore cluster keywords into logical themes (category clusters) and determine for each cluster: which page should rank, which filters/variants are useful, and which terms require a separate landing page. This prevents your rankings from being fragmented across 10 pages that are all not quite relevant enough.

Then we make it practical for Shopify and Lightspeed. We translate the clusters into your navigation and taxonomy: collections/categories, URL structure, internal links, and content blocks that you can fill later. We also take into account seasonal influence, margins, and inventory logic, so that you don't just focus on volume but on profit potential. And we look at the SERP: who is already there, what type of page wins (category, guide, marketplace), and what you need to do better to rank. The result is a clear overview with priorities: quick wins, medium term, and structural clusters with which you can predictably build organic growth.